Careers in Digital Marketing
A digital marketing career has an abundance of opportunities as it is a dynamic field which is constantly evolving. Starting your career with an apprenticeship is a good way to develop skills in all sectors of the digital marketing world.
Digital marketing is becoming more prevalent and will overtake all other advertising channels, especially more traditional forms such as print.
Why choose an apprenticeship in digital marketing?
What employers are looking for
Ideally, employers would want both degrees and experience. A recent survey by recruitment specialists Universum found that 58% of leading employers value work experience among graduates more than grades or the name of their university. This is also backed up by Harvard University which found that 37% of employers rank experience as the most important qualification in an applicant, not educational attainment. This gives a clear indication that experience in apprenticeships can be more attractive to employers than the traditional route of getting a degree at university
Constantly evolving
There are constantly new platforms being introduced and creating massive change in the industry. For example, Tiktok, which has quickly become one of the most popular social media apps. The platform gained massive popularity in 2020 and has been downloaded over three billion times. It generated an estimated $4.6 billion revenue in 2021 which is a massive 142% increase year-on-year. This completely changed the way in which companies needed to advertise, especially to younger people who are the main consumers of Tiktok. Trends are always changing which means a career in digital marketing is always new and exciting.
The less obsolete way of marketing
55% of the marketing is digital; the need for digital skills and expertise is very high in demand. This makes a career in this field both secure and full of potential. While traditional marketing still has its place in the world, digital marketing is quickly taking over thanks to affordability and analytics.More and more marketing agencies are increasing their digital marketing budgets in terms of social or search and massively decreasing in other marketing areas such as TV or print. This is mainly because of the analytics and the accessibility to users as you can directly target a certain audience online.
Entry Requirements
Whilst entry requirements may differ for Level 3 Digital Marketing Apprenticeships across different agencies/companies, Multiverse entry requirements are GCSE English & Maths 4-9 (C-A*) or equivalent.
Competencies
- Understand the fundamentals of marketing.
- Understand the principles of all the following specialist areas: search marketing, search engine optimisation, pay-per-click, e-mail marketing, web analytics and metrics, and mobile apps, and understands how these can work together.
- Follow the required security levels necessary to protect data across digital and social media platforms.
- Be able to respond to the business environment and business issues related to digital marketing and apply these to client needs
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