Digital Marketing is a relatively new and exciting world that keeps growing as technology continues to develop. Because of this Digital Marketing is a great career opportunity for young people to jump into, develop new skills, learn about the digital world and how we can utilise digital tools to reach our business goals.
A Digital Marketing apprenticeship is a great way to kick start your Digital Marketing career as you get a hands-on learning experience while also getting paid! A Level 3 Digital Marketing qualification requires you to demonstrate a wide range of skills, one of them being communication.
As a current Digital Marketer with experience and knowledge I have put together a list where good communication is needed in the workplace and how to improve this skill. So, if you are an aspiring Digital Marketer and would like to know how to develop this vital skill read on!
Why do you need good communication skills?
Digital Marketing requires many skills which you can lean and develop on the job. Marketing is all about communicating our message to users in a way that’s effective enough to get them to click on our Ads. However, communication skills in the workplace inspire confidence and are key to good client relationships and teamwork.
As a Digital Marketer you will be working with clients day-to-day supporting their business goals by producing successful advertising campaigns. Written and verbal communication is needed in lots of different ways. Below I have outlined where you will need good commination and tips on how to develop this skill.
- Emails with the client
Occasionally an email can turn into a long email chain which can get confusing. To keep client emails organised, separate them into different folder categories, which will help you find emails quicker and prevent you from losing emails which may lead to clients having to chase for you’re a response, which won’t look good.
It’s important to be prompt responding to emails, but sometimes emails can take a while to answer, especially if the client has asked a question that needs investigation. In this case, let the client know you are looking into it and provide a time/date of when you will get back to them. This reassures them that this is on your radar.
When writing emails to the client keep the tone professional but friendly. As an opener greet them with ‘how are you’ or ‘I hope you’re well’ and then move into the content. This creates a softer feel to the email and develops a good relationship with the client.
When completing your apprenticeship assignments, showing how you communicate professionally with the client on different platforms and answering their questions in a clear manor will help you achieve your communication and customer services competencies.
- Client meetings
When working with clients you will need to have meetings to discuss the performance of their campaigns, what’s working well and what isn’t and answer questions the clients may have. Your approach when delivering your answer should be calm, confident and clear. Allow yourself time to think of a response and have belief in your delivery. You want the client to have confidence in what you as saying. Use the STAR method (Situation Task Action Result) when having to answer questions or explain a campaign project you recently ran for the client.
You can use the communication skills you develop in client meetings to help with the End Point Assessment (EPA) of your apprenticeship programme, which is an interview. In this interview you will need to answer questions on your previous assignments. With the skills you have developed the interview will be easy!
More Information
If want to find out more on Level 3 Digital Marketing Apprenticeships click the link here – Digital Marketer
For more information on the role and how the apprenticeship is assessed click these links –