Henry Shaw

Top tips for a digital marketer

by

Work can sometimes feel overwhelming, and you aren’t sure what to do. Marketing is no different. Knowing the right tricks of the trade or the best method for completing tasks is something you usually learn as you develop into your role. With technology being ever-changing, especially online, any digital marketer needs to have a strong understanding of trends.

Email marketing and social media can be difficult to perform well at. Understanding how to market to your target audience is pivotal to the success of your brand. In order to fully get a grip on your role, here are 5 top tips for any new digital marketer.

digital marketer

Understanding your target audience

Before you can even start marketing, you need to have a firm understanding of your audience. Completing a market analysis is a good way forward for this. Alternatively, you can have a look at competitors in your industry and see who they market to. Market research can help you define your target audience so that you can market accurately. You wouldn’t want to create material that appeals to over-50s if your products are popular with 16-25s.

If you have joined an existing company in a training role, then they may have this already sorted out. Make sure to ask colleagues if you are unsure. Once you know who your audience is, you can see what they are into. With research, you can get a fundamental understanding of how to proceed. See what interests your audience, and then create content relating to it.

SEO

SEO or Search Engine Optimisation helps how well your website ranks on search engines like Google. Everything that you post, from social media to blog posts, can be affected in some way by SEO. It is always a priority to make sure content has been optimised fully. There are many different factors to SEO, such as meta titles/descriptions, images, tags, and the content itself.

Keywords and topics are also very important for your ranking. Make sure to always use a relevant keyword for what you are wanting to rank for. Topics, which are groups of related keywords, can also help you with your ranking and optimisation.

Generally, SEO can seem quite straightforward. Meta descriptions should be kept between 140-150 words, keywords should be used, and content should be fresh and relevant. However, there are many more factors to SEO you will need to understand as a digital marketer. There are plenty of sources online to help you learn the best SEO techniques

The importance of backlinks as a digital marketer

Backlinking is when other websites link back to a target webpage on your website. High DA websites linking to your website is a serious ranking factor on Google. The more sites that can link to your website and webpage, the higher authority you will have, and the better ranking.

Consider outreaching to others to link to your site. You should always try and aim for high DA sites, as having too many low DA rating sites can seem “spammy” to Google, and negatively affect your rating.

Email marketing

Email marketing is a good way to reach your audience on another platform other than your website and social media. There are tools out there, such as Mailchimp, which can help you learn good techniques for marketing effectively. Keywords and word counts come into play when email marketing. Ideally, any text should be kept short and concise, to help with click rates. People don’t enjoy reading a large amount of text when opening a newsletter, so keep it to the point.

Another factor is the subject and title you use for the newsletter. Make sure the title is snappy and attention-grabbing. Consider a variety of different email campaigns. Promotional emails may do better than an average newsletter. Find out what works best for your business.

Conclusion

There are many different factors to working as a digital marketer. Some factors can change overnight in some cases, so it’s always good to keep a close eye on the trends. If you are interested in learning more, visit ApprenticeTips.

Level 4 Construction quantity surveying technician

by

Starting as a construction quantity surveying technician

Are you interested in working in construction? Starting a new career can be a difficult hurdle to cross, but with the right training and experience, you can be set on the right path. There are a wide variety of jobs in the area of construction, with many different opportunities available to you. In this article, we are going to talk about what a construction quantity surveying technician does. Read on to see if this position is right for you.

Construction technician

Jobs and entry criteria for the Construction quantity surveying technician

There are many different jobs available that link to this qualification. Some jobs are: Assistant Quantity Surveyor; Quantity Surveying Technician and Assistant Cost Analyst. The typical entry requirements for a role such as this is 5 GCSE’s, including English, Maths, and a Science. Though the employer can also set their own requirements at their own discretion.

Key responsibilities of a Construction quantity surveying technician

Working in this field comes with responsibilities for the cost and the completion of projects. If you are good with budgeting and numbers, then this may be the role for you. There are numerous responsibilities that come with this role, but a few of these responsibilities are:

  • Helping senior managers with the budget of construction projects
  • Keeping an eye on and controlling the costs of a construction project
  • Selecting and managing specialist contractors
  • Contributing to the mitigation of disputes using accurate records
  • Reporting the expenditure of income on construction projects
  • Report of progress on construction projects
  • Assisting senior managers with legal and contractual issues on construction projects

These are the main responsibilities that come with the job role. Knowledge and experience in managing or in any of these areas can be a big help with fitting into the job role. For more information on the skills and knowledge that you will need, visit ApprenticeTips for help on learning what you might need to start an apprenticeship.

Construction quantity surveying technician Competencies

Having competencies in health and safety, sustainability, construction technology, contracts, procurement, cost control, and financial reporting are desired for this role. You will be trained in these areas, but any prior knowledge will go a long way in helping you. You will also be tested on a variety of behaviours such as your ability to work in a team, commitment to a code of ethics, commitment to equality and diversity, and your ability to communicate effectively. This course will also keep a close eye on your personal development. You should be able to recognise your own areas where you need improvement to move forward. Communicating these needs effectively is another competency that you will develop.

Modules and exams

This sort of apprenticeship is usually over a 3-year span, however, previous experience may result in a shorter time frame. This depends on when competencies are met. Once this course has been completed, you will be awarded a Level 4 qualification in Construction and Build environment. The measurement of success is dependent on how well the competencies are met.

Conclusion

This course is good for those with no experience, as well as those who have been in this field before. If you are someone with experience in English and Maths and enjoy managing projects. Then this line of work may be good for you. You will get to work on a variety of different projects in the construction area. Working as a construction quantity surveying technician means that you will be given certain responsibility for projects.

If you think this role is right for you, then contact us today!