Train Driver Apprenticeship [Level 3]

Image of a Train Tunnel

Everything You Need to Know About the Train Driver Apprenticeship [Level 3]

The train driver apprenticeship [Level 3] is a terrific way to get started out in the railway sector. It will allow you to get involved in various different areas of work in the rail industry. As many of the skills are transferable, this apprenticeship could lead to jobs in senior management. If this interests you, carry on reading for more information.

Role Overview

Train drivers are responsible for driving trains across a variety of routes in a safe, timely, and economical manner while adhering to all relevant rail regulations and policies. They are also responsible for all passengers, staff and goods on the train. A train driver could work in a number of rail environments: high speed, passenger, freight, underground, metro, suburban and many more.

Furthermore, they should also be able to maintain a high level of concentration and make split-second, complicated decisions under both normal and challenging circumstances, such as inclement weather, infrastructure breakdowns, and emergency situations.

This role requires strong communication skills as you’ll be effectively communicating with stakeholders. You may also have to supervise others – this is done in order to enable compliance with regulations through safe and effective rail operation.

In addition, train drivers don’t have a set work hours. They should be flexible and adaptable as they could be required to work for extended periods of time alone, with shifts that include weekends, evenings and nights. For example, on freight or engineering trains, train drivers usually tend to be rostered more night shifts. On long-distance routes, there may be a need for overnight stays.

Train driver on railway line

Here are some key responsibilities you will have as a train driver:

  • communicating with: the signaller, crossing attendant, operations control, other rail industry personnel or the British Transport and the civilian police
  • ensuring the train is functioning well to enter into service
  • driving safely and in a timely manner
  • staying up to date with route features
  • remaining calm due to changing conditions
  • following correct protocol consistently throughout the duration of the journey
  • Dealing with customer enquiries promptly, politely and in the correct manner

Duration & Qualifications

This apprenticeship typically lasts between 12-18 months.

Apprentices need Level 2 English, Maths and ICT qualifications for this apprenticeship. Those without the qualifications need to achieve this prior to taking the end-point assessment.

Entry Requirements

  • Employers must meet minimum requirements set by the Train Driving Licences and Certificates Regulations 2010
  • Candidates must meet medical standards of physical health set out within the above regulations
  • Candidates must be at least 18 years old for this apprenticeship

Train Driver Apprenticeship Competencies

The Level 3 Train Driver Apprenticeship consists of specific competencies that you will need to meet in order to pass the apprenticeship. I have outlined a few of these below:

Safety

A good understanding of relevant health and safety legislation, statutory operating regulations within own role and organisation and how to monitor it.

You will be able to continuously monitor area of responsibility to ensure compliance with rail legislation and organisational procedures. You will also have an overall responsibility of passengers, staff and goods to enable compliance with regulations through safe and effective rail operation.

Communication

Knowledge and understanding of procedures and methods, to ensure the transfer of information to different stakeholders e.g., using report forms, phonetic alphabet, codes and numbering.

You will be able to effectively carry out verbal communications, face to face and by using written methods and procedures e.g., using the PA system or train radio.

Security

Requirements and process for ensuring rail safety and security on the line, trains, stations and at depots. E.g. evacuation points.

You will be able to constantly maintain a secure environment and respond to security issues. In the event of a security breach, you will take appropriate action and review the effectiveness of methods and actions taken. For example, safe systems of work, closing gates and doors when entering secured premises, securing cab doors when leaving trains on main lines and stations.

Health and Wellbeing

Understand the risk of ill health and the impact of wellbeing on the safety of an individual, others at work and the public. Understanding strategies for fatigue management. For example, sleep quality and environment, healthy lifestyle, diet, time and stress management.

You will be able to manage your own fitness and lifestyle to ensure work is carried out competently.

high speed railway train in black and white.

Career Progression

Upon successfully completing this apprenticeship, you can progress to a number of different roles. This includes train driver instructor, train driver manager, depot driver team leader, depot delivery co-ordinator.

To conclude, that’s everything you need to know about the Level 3 Train Driver Apprenticeship. If this apprenticeship sounds like it’s for you, take a look at our open roles or continue browsing our website to see what else might interest you.

Digital Marketing Metrics You Should Focus On

Digital marketing metrics are one of the most important aspects of your digital marketing strategy. It’s necessary to have a good understanding of how your digital campaigns are performing in order to improve them. This will also help you compete effectively among competitions. In this article, we’ll go over some of the key digital marketing metrics that marketers need to track. By the end, you should have a better understanding about which metrics matter most and how best to use them in order to achieve your goals!

Finding the right digital marketing metrics to track the effectiveness of your digital marketing efforts is key

Tracking your digital marketing efforts helps you identify what type of content resonates with customers and highlights areas for improvement.

It’s important to understand that ‘success’ will look different depending on what type of business you have and what goals you set at the beginning of a campaign. For example, if one goal is to increase sales by 10% over a period, it’s important that you measure the results in terms of increased sales rather than just clicks, views or impressions – even though these may be useful as secondary measures.

Before starting any work on creating ads/content etc, the first step involves defining an objective or goal for each campaign. This will help you understand which metrics are important. It can also determine how much money should be spent on each channel, streamlining what needs improving during future campaigns.

Reach

Reach is the number of people who saw your content. It’s a great metric to measure the effectiveness of your digital marketing efforts because it shows you how many people viewed or interacted with your message.

Page Views

Page views are a good indicator of how many times your content has been seen. It is tracked in two ways: by unique visitors and total visits. The first includes only the number of people who see a page on your site, while the second takes into account all of their visits to any page on that site—including multiple visits by a single person.

The best way to measure page view growth is through an analytics tool like Google Analytics that allows you to compare metrics over time. This will give you insight into whether or not your content is gaining traction with users, which will help you determine whether or not more resources need to be devoted toward its production and promotion.

Unique Visitors

Unique visitors refers to the total number of people who have visited your website in a given time period. This is useful for understanding how many people have seen your content, which can be good for measuring the effectiveness of your campaigns. Long dwell time measures how long visitors stay on your website before leaving again, and it’s helpful because it shows you how engaged they are with what they see on your site.

Time Spent On Site & Pages Per Visit

Time on site and pages per visit are important metrics because they show if your audience is engaged. A high time on site and pages per visit indicates that audiences are engaging with your content and staying on your site longer – this means they’re finding your content useful and interesting.

If you see a drop in these metrics, it could mean that something’s off-kilter: visitors aren’t finding what they want on the page or they don’t like the look of it (and therefore aren’t sticking around). If this happens to be an issue with design or usability, take steps to fix it as soon as possible.

man using laptop for digital marketing metrics

Cost Per Acquisition (CPA)

Cost per acquisition (CPA) is the average amount you spend to acquire a new customer. It’s important because it helps you understand how much money you are spending to acquire a customer and whether this is sustainable over the long term.

To calculate Cost per acquisition (CPA), you divide the total cost of acquiring customers by the number of customers acquired: $10,000/1000 = $10.

CPA = Total Cost of Acquiring Customers / Number of Customers Acquired

Click-Through Rate (CTR)

Click-through rate (CTR) is the number of clicks on a link or button divided by the number of times it was displayed. The higher your click-through rate, the more likely people are to click on your links. CTR is a measure of how enticing your content is to visitors, so it’s important that you understand what influences this number and adjust accordingly. For example, if you notice that one particular page has a low CTR compared with others, take a look at why: does it include too many ads? Is it hard to navigate? Are there technical issues preventing users from accessing it?

Bounce Rate

Bounce rate is the percentage of single-page visits to a website. It’s a measure of how many visitors to your website leave without continuing on to another page.

Bounce rate is a good indicator of whether your content is engaging enough to keep visitors on your site and it can help you improve the conversion rate (the percentage of visitors who take a desired action on your website).

Cost Per Click (CPC)

Cost per click (CPC), also known as the “click-through rate,” is the amount you pay for each click on your ad. It’s a great metric to track if you’re paying for clicks, but not so good if you’re not.

For example, it may be tempting to track the CPC of an ad that has a low click-through rate because it means fewer people are seeing it, but this can be deceiving: if the advertiser is paying $1 per 2 clicks, then the cost per view is really high!

Downloads

Downloads are a great way to measure the success of your content marketing efforts. If you have a website or mobile app, downloads can be downloaded from either location. The number of times your content has been accessed is measured by the download.

Downloads can help you determine if there’s interest in what you’re offering, but don’t get too caught up in this. Downloads don’t necessarily translate into sales or leads right away, and they may not translate at all! So make sure that you’re tracking other key metrics like clickthrough rate (CTR), engagement rate and bounce rate so that you know where improvements need to be made before making any changes based only on downloads alone.

Email Open Rate

Email open rate is the percentage of email subscribers who opens an email out of the total number of subscribers. They are a great indicator of how many people are seeing your email. However, they aren’t always the best metric because they can vary based on a number of factors:

  • Your list is small or large
  • The subject line and content of the email were compelling enough for people to want to open it and read more (or not)
  • Do you have a footer that encourages clickthroughs? If so, this can improve clickthrough rates as well.

Email Unsubscribes

It would be great if every customer loved your emails and read each one immediately! Unfortunately, this is not the case. There are several reasons why a customer might unsubscribe from your email list:

  • No longer interested in your offering or product
  • You send too many emails
  • Their inbox is overcrowded

Likes, Comments, Shares

Social media engagement metrics are a good way to measure the success of your social media marketing efforts. The more people who like, comment or share your posts, the more successful you’ll be at engaging with them and encouraging them to take action in the future.

People using smartphones to like, comment and share on social media

Focus on the digital marketing metrics that are most relevant to your goals and can directly impact your bottom line

It’s important to understand which digital marketing metrics are most relevant to your goals and can directly impact your bottom line. These metrics should be actionable so that you know what actions to take in order to improve the performance of you digital marketing campaigns.

It’s important that these metrics are consistent so you can compare them over time to find trends and patterns.

Remember, these are just some of the key metrics that digital marketers should be tracking. There are many more out there, but these should get you started with a solid foundation.

Are you interested in digital marketing? Find out what why you should pursue a digital marketing apprenticeship