Rachel Oakes

Digital Marketing Apprenticeship Level 3 | 7 Ps of Digital Marketing

by

What are the 7 Ps?  Well, the 7 Ps of the digital marketing mix are a key part of the technical knowledge and understanding that form part of the basic marketing principles element of the Level 3 digital marketing apprenticeship.  Fundamentally, businesses implementing the 7 Ps marketing mix framework as part of their digital strategy experience effective and efficient campaigns.  In addition, market competition will increase and businesses will increase innovation.

The 7 Ps is a term that refers to the strategy that can be used to meet the needs of the customer and make them refer to a product. By incorporating the 7 Ps of digital marketing, businesses can boost their competitive advantage in the marketplace by boosting all elements of the mix.  Results will increase effectivity.

The 7 Ps of the digital marketing mix are:

1. Product

The product, goods or service (known as the output) is purchased by the customer to satisfy their requirement, demand or need.  Adding value here is key by going above and beyond the customer need.  Examples of going above and beyond to appeal to the customer are providing fantastic after sales service, adding on an additional 2 year guarantee or, maybe, providing a user-friendly app.

Product-unbraded-watch

2. Place

Place is how and where the product, goods or service is distributed to the customer.  Essentially, the product must be positioned and distributed in places that are accessible to potential buyers. This location is where people will make their purchase.  Customers will want easy access and must be suitable for the intended demographic.  Online, the place is huge with products for sale on social media, websites and blogs etc.

Place-online-shopping-on-mobile-phone

3. Price

This is how much the customer is willing to pay for the product, goods or service.  The price must be relevant to the product’s positioning within the market and research done to determine what clients are prepared to pay to determine the market value.  The price must cover the cost per item and profit margin.  Obtaining market price information is made easier online.

Price-tickets

4. Promotion

Promotion or promotional/strategy is the technique used to market your product or service to the customer and the techniques used to raise this awareness.  Products are advertised to customers via promotions to see what you have for sale.  Online this will involve using digital ads, influencers, media links, direct engagement and sales promotions.  Branding is great for brand awareness for bigger cold audiences.  Personal selling with trained staff will be necessary to build customer relationships.

Promotion-price-sign-in-shop-window

5. Physical Evidence

Physical evidence is what our customers are attracted to first and what they judge the company on.  Customers will view the physical evidence first before they make a judgement on the product or service, eg nice car, beautiful hair-cut, big house, well-trained competent staff.

Physical-evidence-sports-car

6. People

As you may have already guessed, people are the organisation that makes the product or sell the product or service to customers.  Call centres, customer facing staff, emails, online chats are all an important part of this in the digital environment.

People-man-at-desk-on-phone

7. Process

Process is how we deliver the product or service to the customer.  Eg making the car and then delivering it to the customer or the amount of paperwork required to complete prior to a purchase.  Digitally these are the stages of the user journey from the initial online enquiry to the basket checkout that provide core experiences.

Process-mobile-phone-digital-checkout

Conclusion

By understanding and applying the 7 Ps, product, place, price, promotion, physical evidence, people and process, teams can develop and collaborate, delivering effective marketing campaign success.

Click here to read our latest blogs.

For more information on apprenticeships available, need help to find an apprenticeship, a degree apprenticeship or apprenticeship jobs sign up for our weekly newsletter to ensure you’re not missing out.

SIGN UP NOW

Or visit us on Twitter

Level 3 Clinical Coder Apprenticeship (NEW POST)

by
Level3-Clinical-Coder-Apprenticeship

    A day as a Clinical Coder Apprentice

    You arrive at work and start your day by recording the stay of a young woman who had a back operation three days ago.  As you piece her stay together you will make a record of the ward she visited before her surgery, then note her time in surgery. You also record how long it took her to recover and, lastly, other treatment received such ie physiotherapy.  Next, using newly learnt alphanumeric code, you record all events on the computer system.  More importantly, these records will be used throughout the NHS to take learnings to improve services and patient experience.

    Staff-coding-at-desk

    Could clinical coding be the perfect role for you?

    Are you agile, flexible, adaptive, honest, respectful, selfless with a desire to learn?  Without reservation, if your answer is yes, undeniably, a level 3 clinical coding apprenticeship could be the perfect step when considering your career.

    Future career progression following Level 3 Clinical Coder apprenticeship

    After the apprenticeship there are a number of roles to work towards: Senior Clinical Coder, Clinical Coding Team Leader, Clinical Coding Supervisor, Clinical Coding Trainer, Clinical Coding Auditor, Clinical Coding Assistant Manager, Clinical Coding Manager. The team structure, at least, will also provide you with fantastic opportunities for career progression for those wishing to build a career in clinical coding.

    Entry criteria for a Level 3 Clinical Coder

    Employers select their own selection criteria, nonetheless, and thus may include Level 2 in English Language, Mathematics and a Science subject (Biology/Science preferable).

    Key responsibilities and day to day duties of a Level 3 Clinical Coder apprentice

    Responsibilities of a clinical coder are to assess patient records and notes content. Secondly, the clinical coder will identify medical terminology, in detail, and then translate this into a clinical code. The next step is to apply a diagnosis and procedural codes to patients’ records. Extracted information from clinical documentation and relevant health record content assessed. Lastly, input clinical codes onto the Patient Administration System.

    Complete background research and communicate with key stakeholders to gather and share information. In a situation where data quality issues are identified take appropriate action, without delay. Teamwork is key, including supporting senior colleagues.

    Work under pressure to meet financial deadlines.

    Clinical Coder knowledge and skills

    • Comply with clinical coding rules and standards as defined by NHS Digital Clinical Classifications Service and the World Health Organisation (WHO). Where agreed by the hospital and documented in the Clinical Coding Policy, follow locally defined coding rules ensuring they do not contravene NHS national rules.
    • Apply consistent coding to case notes and scenarios by extracting information from a variety of paper and electronic sources.
    • Accurately and consistently apply four-step coding process in line with the NHS Digital website when assigning codes for diagnoses procedures.
    • Assimilate specialist information and retain.
    • Correctly code patient records by applying detailed anatomical, physiological and apply medical terminology.
    • Enter clinical codes onto the correct Finished Consultant Episode (FCE) by working with clinical teams and administrative staff.
    • Understand how to deconstruct and a medical term.

    Behaviours of a Clinical Coder

    As a clinical coder, unquestionably, you will require a thirst for knowledge and enjoy investigating. You will have a desire to learn and be willing to learn from mistakes.

    A clinical coder must show emotional maturity and be able to deal with case notes. Case notes could, possibly, contain disturbing photographs relating to abuse and, sometimes, terminally ill patients. The clinical coder may have direct contact and attend a hospital ward. Unavoidably, disturbing scenes may be witnessed.  A flexible and adaptable approach taken to to meet changing work priorities. Being a motivated self-starter, another key requirement for the role, is vital to ensure all projects are seen through to completion.  Reliability and professionalism are key with a high level of emotional intelligence.  Most importantly, teamwork and collaboration with others are essential.

    Qualifications & Duration

    Regarding qualifications apprentices without level 2 English and maths will need to have achieved this level prior to the end-point assessment.  Level 3 is required for those with a health and care plan, an education or a legacy statement.  British Sign Language qualification is an alternative to English qualifications for whom this is their primary language.

    Course duration 18-24 months.

    Conclusion

    The level 3 clinical coder is a perfect step for anyone looking to pursue their career in coding. In conclusion, it is important to understand that both the skills learnt on the apprenticeship and on-the-job experience will open a range of opportunities.

    Above all, earning a salary while learning a new skill is a practical way to progress and a great alternative to college.

    To find an apprenticeship or to catch up on our latest posts click here.

    Sign up now to get our newsletter featuring the latest apprenticeship updates!