Joanna Bradley

Summary

The Junior Management Consultant role is an individual contributor whose services may be tapped by a company or a client.

As a management consultant, you will provide business advice to public, private and not-for-profit organisations. This can include:

• Helping them solve a challenge of some kind.
• How to make the business more efficient.
• How to organise and structure itself in a different way.

Junior Management Consultant Competencies

In your day-to-day role, you will carry out tasks that satisfy a different competencies. Some include:

• Conducting research, analysing and interpreting data.
• Responsible for organising the logistics of the project
• Contributing to report writing which uses statistical evidence to support recommendations and conclusions.
• Support the creation of slide decks to deliver key messages to clients.
• Become more focused on a particular type of service offering (financial, strategic, operational, etc.) or industry (financial services, public sector, telecommunications etc.).

Entry Requirements

Individual employers will identify entry requirements in terms of previous qualifications, training or other criteria. Most candidates will have Level 2 Maths and English (equivalent to GCSE grade C or above), ideally as part of 5 GCSE A-C grades or other comparable qualifications. Apprentices without English or Maths at Level 2 must achieve this prior to the completion of the Apprenticeship

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Careers in Digital Marketing

A digital marketing career has an abundance of opportunities as it is a dynamic field which is constantly evolving. Starting your career with an apprenticeship is a good way to develop skills in all sectors of the digital marketing world.

Digital marketing is becoming more prevalent and will overtake all other advertising channels, especially more traditional forms such as print.

Why choose an apprenticeship in digital marketing?

What employers are looking for

Ideally, employers would want both degrees and experience. A recent survey by recruitment specialists Universum found that 58% of leading employers value work experience among graduates more than grades or the name of their university. This is also backed up by Harvard University which found that 37% of employers rank experience as the most important qualification in an applicant, not educational attainment. This gives a clear indication that experience in apprenticeships can be more attractive to employers than the traditional route of getting a degree at university

Constantly evolving

There are constantly new platforms being introduced and creating massive change in the industry. For example, Tiktok, which has quickly become one of the most popular social media apps. The platform gained massive popularity in 2020 and has been downloaded over three billion times. It generated an estimated $4.6 billion revenue in 2021 which is a massive 142% increase year-on-year. This completely changed the way in which companies needed to advertise, especially to younger people who are the main consumers of Tiktok. Trends are always changing which means a career in digital marketing is always new and exciting.

The less obsolete way of marketing

55% of the marketing is digital; the need for digital skills and expertise is very high in demand. This makes a career in this field both secure and full of potential. While traditional marketing still has its place in the world, digital marketing is quickly taking over thanks to affordability and analytics.More and more marketing agencies are increasing their digital marketing budgets in terms of social or search and massively decreasing in other marketing areas such as TV or print. This is mainly because of the analytics and the accessibility to users as you can directly target a certain audience online.

Entry Requirements

Whilst entry requirements may differ for Level 3 Digital Marketing Apprenticeships across different agencies/companies, Multiverse entry requirements are GCSE English & Maths 4-9 (C-A*) or equivalent.

Competencies

• Understand the fundamentals of marketing.
• Understand the principles of all the following specialist areas: search marketing, search engine optimisation, pay-per-click, e-mail marketing, web analytics and metrics, and mobile apps, and understands how these can work together.
• Follow the required security levels necessary to protect data across digital and social media platforms.
• Be able to respond to the business environment and business issues related to digital marketing and apply these to client needs

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