Myles Drake, Author at ApprenticeTips.com

Have you ever been stuck in traffic, just wishing there was a way to speed things up? Imagine you found out afterwards you’d planned your route all wrong, and there was a quicker, more direct path all along? That’s kind of what SEO does for websites. It helps bring you right to the front of the queue, attracting both numbers and relevant numbers to your site. And a big part of utilising SEO, falls under the usage of keywords.

One of the most important ways of utilising your website for positive SEO, is by using and understanding what keywords are. Long tail keywords are sentences normally 3-5 words long which allow you to use far more relevant searches to your site. They’re used to really specify the crowd you’re trying to attract to your page.

Discovering your audience

Tools like Google Analytics and Google Search Console provide the means to be able to see what people are using to find your site. For instance, if you ran a bakery in Gloucester, it’s likely that people found you by searching for bakery + gloucester. So if you can add keywords to your site that match the paths people are finding you by, it’s a chance get google to direct more people towards your site. Long tail keywords are a chance for you to really get into the specifics of who your audience is.

Short tail keywords are much broader, often no more than 3 words long. So it might look like ‘baking pastry cafe’, they’re non specific. These are also important as it helps to give direction to what your website is about, before the long tail keywords help specify the desired target audience. Keywords also help if you choose to run PPC campaigns. Negative keywords can be used to turn away unwanted audiences, whilst positive ones can help bring in those clients you’re targeting.

SEO Digital Marketing How to Use Keywords — Digital Marketing and SEO

Finding the Right Keywords

Using keywords is all well and good, but unless you can choose them through backed up data, there might be no point in doing so to begin with. By pairing your website to Google Analytics or Google Search Console, you’ll be able to see the data behind your website, including how people are finding you, and the search terms being used. This is important as it allows you to find the ways people are currently finding you, and provide the same path way to others.

Relevance

One of the most important parts of SEO, is making sure your content, in this case keywords, remain relevant. In the case of keywords it’s very much a battle of quality first over quantity. If both the quality and relevance of the keyword are scored highly, you’ll do far better than bigger sites.

It’s also a way of getting ahead of the competition. If you’re fighting in a crowded market, but you can find a way to make your ads more relevant than the competition, you’ll out rank them when it comes to the organic search options. People rarely click past the first few options available to them, especially if they find what they need. So if you’re battling a crowded market, by appearing first, you can secure a larger market share of visitors.

How to skill up?

One of the best ways to further learn about SEO and the importance of keywords in this field, is to undergo Google’s qualification of ‘Google Digital Garage’. This will help you learn everything there is to know about keywords and how they can best be used on their own, and in partnership with other SEO tools.

If the world is truly your oyster, why not enrol in the sea food buffet that is an apprenticeship in Aviation Ground Specialist? This apprenticeship isn’t designed to take you to the stars, but to help qualify you further in understanding a wide variety of vessels in the aviation world. Sounds intriguing? Read on to see how you could play your part in the world of aviation.

Jobs and entry criteria for the level 4 Aviation Ground Operative apprenticeship

In order to qualify for entry as a level 4 apprentice in Aviation Ground Operatives, candidates will need to have acquired a level 2 or higher in their English and Maths, as well as any further requirements post holders require for individual job-placements. Roles which would be available afterwards include but are not limited to, further study in the form of an aviation operations specialist role with the option to progress to an aviation operations manager role. Additionally, the experiences gained would open up and provide experience for all manner of roles across an airport environment.

Key responsibilities of an Aviation Ground Operative apprentice

Although the core duties involved remain the same, depending on the discipline your apprenticeship is based in can have an impact on the manner these responsibilities are performed. Environments include those such as a commercial airport, military base / aerodrome, heliport or other airfield. Responsibilities will include learning how to load and unload an aircraft, supporting air traffic control (ATC), the moving of vehicles and aircraft, as well as the movement of passengers in both land and air.

Level 4 Aviation Ground Operative Core Competencies

Throughout your role as an Aviation Ground Operative Apprentice, you will be expected to follow out the following and demonstrate your ability to live out these core skills in all that you do.

Safety – Being up to date in current Health and Safety legislation, as well as organisation’s guidance
Security – Being able to maintain security in both their environment, as well as knowing how to operate in a breach
Compliance & Legislation – Be up to date on all aviation and other relevant legislation, as well as the monitoring procedures of their specific area of work
Communication – Using effective and timely communication to efficiently transfer information to a variety of audiences in the relevant language and format
Interpersonal Skills – Championing equality and diversity initiatives as well as working productively with all others across the team/wider organisation
Aviation Systems – To learn both the systems involved in your direct role, as well as being able to spot faults and administer the correct course of action to resolve them
Disruption, Incidents & Emergencies – Implement and monitor emergency protocols in area of responsibility, as well as being aware of solutions should issues occur
Dangerous Goods – Being able to handle a variety of dangerous goods relating to your role within the aviation world
Aviation Timescales – To understand the importance of aviation timescales and the consequences of failing to adhere to them

Exams and Assessments

The end point assessment for each apprentice is as follows:

On Demand Test

Two, one hour multiple choice tests with scenario based questions to demonstrate application of knowledge, skills and behaviours, covering all the key elements of the standard. This will see one exam based on the core skills, and the second on the specific function of the apprenticeship.

This will be externally set and marked and either undertaken at the employer’s premises or off site.

Observation

One hour observation selected from a list of three specialist possible scenarios. The observation will assess key areas of the standard and allow the apprentice to demonstrate the maximum possible range of skills, knowledge and behaviours.

Professional Discussion

Structured discussion between the apprentice, employer (e.g. line manager) and independent end assessor to establish the apprentice’s understanding and application of knowledge, skills and behaviours focusing on how they have performed during the apprenticeship and their overall achievement of the standard. The apprentice may identify supporting evidence to bring to the professional discussion to illustrate performance.

Completion

The apprentice must pass all elements of the independent end assessment to complete the apprenticeship. The independent end assessor will combine the performance in each assessment activity to award the overall grade.

Conclusion

As you can see, this apprenticeship is a wonderful entry point for those looking to move into the world of aviation. It not only gives you the opportunity to keep studying further, but also provides a good platform to move into any number of different roles around the world of aviation.

Top Tips for Using Keywords