Digital Marketing
If you’re new to Digital Marketing, here’s a quick rundown: Digital Marketing is the component of marketing that involves using the internet and online based technologies, think search engine ads or ads you see when you’re scrolling through Instagram and TikTok.
So why do an Apprenticeship? Doing an apprenticeship in Digital Marketing enables you to gain valuable on the job experience, learning from peers with years of experience, whilst gaining an industry recognised qualification that enables you to kickstart your marketing career. An apprenticeship isn’t just for learning however, it’s an alternative to University and one of the best aspects of University is the ability to network and socialise with people of a similar age and people you share interests with. An apprenticeship is no different, most training providers provide a platform that you can join to network and socialise with like minded people doing the same apprenticeship as you.
Make the most out of your apprenticeship
Here’s a list of things you might want to do that will help you make the most of your limited time on your apprenticeship:
Network with colleagues:
Networking is an incredibly powerful tool that everyone can do. You’ll benefit hugely from having a good working relationship with your immediate team members, but you’ll also benefit just as much by networking with colleagues outside of your immediate circle. Although you’ll most likely be working in the marketing department, connecting with members of different departments can open the door to new and exciting projects, they may even have some great connections for you to make the most out of when you finish your apprenticeship and move on to the next stage of your career. Here’s a great article by the Harvard Business Review on networking
Sponge:
Sponge? Yep, be a sponge. You’re only contracted for a limited time, take advantage of this time by soaking up as much knowledge as possible from as many people as possible. Don’t forget to show genuine interest in what people are telling you by asking lots of related questions, they’re more likely to keep imparting their wisdom if you show that you’re actually interested!
Overworking:
This is a difficult one to tackle and quite counterproductive of the last point. However, whilst it’s incredibly easy to say yes to everything when you’re trying to learn as much as possible, it can also be very detrimental. Overworking is extremely common amongst apprentices that are keen to impress, but your quality of work can end up sliding as you try to meet too many deadlines. Find out what your bandwidth is and stick to it!
Socialise with other apprentices:
Whilst it’s great to socialise with your team members outside of work, it’s also important to take breaks away from them and meet other apprentices. Asking other apprentices how they’re getting on is a great way of being able to tell how you’re progressing in your own apprenticeship. Besides this, if you’re doing the same apprenticeship, chances are you’re a similar age to each other and have similar interests!
Feedback:
The other (slightly obvious) way of gauging how you’re progressing in your apprenticeship is by asking for consistent feedback from your superiors. Whilst it’s a way of getting constructive feedback, offering areas for improvement, it can also be a great way to boost your confidence!
Plan ahead:
The last point here is planning ahead. Without having a structure to your day, it can be very easy to get lost in your tasks and it enables you to procrastinate. Having a clearly defined plan with a list of tasks to do and how long you think they will take, will boost your productivity hugely. This will help you get more done and get exposure to more projects!
Conclusion
To summarise, a digital marketing apprenticeship has a lot to offer, it’s up to you to make the most of it! Hopefully these tips will help you in your digital marketing career and if you want to learn more about the day to day things you’ll get up to, check out the job description here