Social media has become a vital component of modern-day marketing strategies. From a small business owner to a large corporation, social media provides a platform to reach your target audience and build brand awareness. However, it can be challenging to know which direction to head in. In this blog, we’ll explore the top 5 tips for apprentices who are growing businesses with social media.
Define Your Target Audience
When you’re starting to grow a businesses social media, it can be challenging as you don’t know what to post. However, the first thing you must do is find out who your target audience is. By knowing your target audience you will know who to aim your content towards, meaning that your content will be shown to the people who’ll buy the businesses product or service.
You can find out your target audience by performing target market research. Target market research can be researching the businesses top-paying clients and seeing what they have in common with each other. From noticing the similarities, you will be able to figure out who your ideal client is – meaning that you will then be able to connect with your audience in mind.
Choose the Right Social Media Platforms
Once you have found out your target audience you then need to find out what social media platforms they’re on. For example, 55% of employers are on Facebook and a further 72% of employers are on LinkedIn (this would be useful to you if you are a B2B company). Whereas, Instagram’s main demographic is 18 to 24 year old at 30.8%, and TikTok’s main demographic is 10 to 19 at 25%, and 20 to 29 at 22.4%.
With this in mind, you now need to find the right platform for your audience. This is because if your product or service is aimed towards 40-year-old business owners, you would gain more leads and interaction from using LinkedIn over TikTok. By posting on the correct platform, you will grow the business and see a significant rise in enquiries. Meaning, you will be able to concentrate on growing followers and engagement, as this will also help your brand recognition.
Create High-Quality Content
Now that you’ve figured out which platform is suitable for your target audience, you need to start creating high-quality content. A benefit of creating appealing content is that it generates more engagement on your social media page, which leads to an increase in leads – therefore you will become a more profitable business.
5 tips for apprentices on what content will lead to growing your business through social media:
- Short-form videos
- Show the employees within the business
- Show the behind-the-scenes of what happens within the business
- Client testimonials
- Showing the product or service, and say how it can help your target market
Engage with Your Audience
Now you know who your target audience is and which social media platform they’re on, you need to engage with your audience. It is important to engage and grow the business with social media because you need to build: know, like, trust and confidence within your business and product. You build these different points by interacting with your audience, as without any of them you won’t sell anything because they won’t know who you are.
5 tips for apprentices who are growing businesses with social media and want to engage with their audience:
- Ask people who have brought your product how they found it
- Ask your target audience how you could improve your product
- Hold a competition, as this will draw in new leads and clients
- Reply to all comments on your social media page, as your target audience will then know you’re a real business and not a scam page
- Ask regular customers who enjoy your product, to leave a review or recommendation
Analyse Your Results
Finally, it is important to track how your social media content is performing. This is one of the most important things to do if you want to grow your business with social media. This is because if your content isn’t performing at its best or reaching your target audience, you need to change your approach and content plan. This also means that if your content is performing the way it should, you will know to keep posting similar content consistently.
If your content isn’t performing as well as you hoped, you can adjust your content planner by doing a social media audit. A social media audit is when you look at your top-performing content and see what all of it has in common. This is beneficial to your social media page because it means that you won’t be posting content that isn’t gaining any traction. Then once you have completed your social media audit, and you know what content gets the best engagement – the algorithm will start to push your content towards your target audience.
Conclusion
In conclusion, social media can be a useful tool for growing your business. By following these top 5 tips for growing your business with social media, you will build brand recognition and gain more leads.
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