Top Digital Marketing Tools to Check out

Are you close to starting your new digital marketing role and want to prepare? Or are you simply curious about digital marketing tools and are looking to upskill? Then the tools listed below will be great to add to your skillset. The more tools you are familiar with the more versatile a marketer you will be.

Beepro

Beepro is a great email builder that is simple and easy to learn yet provides the complexity to create your emails how you want. You have the option to insert rows, content blocks, HTML code and then when you’re done simply copy the emails HMTL into your email marketing software. Beepro is a simple yet great piece of software that will have you creating lots of emails within a short span of time thanks to its intuitive design. It will go very well with your other email marketing tools.

Google Analytics

You’ve probably heard of google analytics, the software created by Google that allows you to view the performance of your web pages. For any marketer it’s invaluable. Thankfully Google has created several online courses that you can complete to really familiarise yourself with it. Any kind of data can be seen, from the user’s device to the amount of time they spent on a page. The links people click on are broken down by the UTM source the click originated from. There’s quite a lot to digest with google analytics, but you’ll thank yourself if you take the time to sit down and learn it. You may find it to be one of the best marketing analytics tools around!

Semrush

For any SEO marketers out there or people simply needing to do a bit of keyword research, SEMrush is one of the best options. You can search for keywords based on a certain phrase and view their difficulty to rank for, search volume and even user intent! SEMrush will even provide an SEO overview of your site with any technical issues highlighted and various aspects scored. In addition to this, you can also research the backlinks of other websites as well as your own. SEMrush also has its own learning material which covers the many different areas of the tool and will get you up to speed in no time.

Active Campaign

Active Campaign is a CRM software that allows you to do many things. It encapsulates your entire database while also including a built-in email marketing software that allows you to create emails (Or import via HTML) and build out audiences via segmentation. You can use the automation tool to build out email automations that trigger when certain conditions are met. For example, if somebody opens an email but doesn’t click a link, you can set up an automation that will send them a follow-up email encouraging them to follow through.

You will find lots of reporting tools here as well that let you check out the performance of your email marketing campaigns and compare any split tests you have done. Once again, training on the software is available and will help you learn about everything this great software can do.

Canva

Canva is a tool that lets you create simple graphics used for email headers, social media posts and more. You can upload images to use in your creations and alter their colour and effects. There’s plenty of imagery to use within the software itself and the creative ones among you will find lots of value in the options that Canva presents. You can easily share your designs with other people and create folders to organise them as well. 

Hopefully, these digital marketing tools provide useful for upping your marketing game. Check out some more digital apprenticeship-related posts below ⬇️

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